B2K
B2K is a company specialized in the installation and maintenance of photovoltaic solar energy systems. With the aim of improving its positioning, they recently decided to carry out a complete renewal of their visual identity.
The brand represents the company's link with the sun – the element around which its reason for being revolves – in an accessible way that can be understood by its audiences. From it we generated a simple and flexible graphic system that gives prominence to typography and visual elements that are inspired by the company's own universe.
Finally, we created a color range that moves away from the cliché – the yellow of the sun and the green of sustainability – and is inspired by the blues of a clear sky, which allowed us to generate a recognizable identity and differentiate them from the rest of the players of their sector.
Visual identity
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